Aug 19, 2010

Free Joy!
Last month, a report came out detailing some of the ways in which expectations affect our responses to pain medications. And according to an article about this report in The Baltimore Sun, one factor that influences our expectations is price. The article goes on to explain that two groups of test volunteers were given placebos after receiving an electric shock. One group was told the placebo pills they were given cost 10 cents each. The other group was told each pill cost $2.50. 85% of the volunteers in the $2.50 group reported pain reduction with the placebo, while only 60% of the volunteers in the 10-cent group did.
We hope the fact that this joyful ringtone (from Placebo) is free won't make you less likely to get a kick out of it.

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