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Money on the brain

Thursday, April 01, 2010 - 12:17 PM

Whether you love to shop or dread a trip to the probably love getting a deal. Check out Jonah Lehrer's post about how "how to go broke while saving money..." which explores the potential brain science behind what turns us all into commodity-hoarding zombies at big box stores like Costco. Hint, there may be an emotional - rational tug of war going on like the kind we explored in the Choice and Morality show.


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