To get some insight into what would make a person want to fool their audience, we talk to Daniel Myrick. Myrick, with Eduardo Sanchez, made a film called "The Blair Witch Project," which terrified its way to cult success and convinced a few people to never go camping again. We also talk with Jason Loviglio, a media historian, about how the soothing tone of FDR’s fireside chats, mirrored in the wartime reporting of Edward R. Murrow may have been the true target of Orson Welles’ adaptation of War of the Worlds. And in an ironic twist, the news media fully embraces Orson Welles greatest insight into broadcasting. It’s a truth so terrifying you won’t want to miss it: if the audience is scared, they will keep listening.